Monthly Archives: December 2008

That Time of Year: Making Marketing Predictions

Go ahead: Google < “marketing predictions” 2008> and you will get 17,200 results. Then go back and Google < “marketing predictions” 2009> and you will get only 10,200 results. In other words, just 5 days before the start of 2009, marketers are becoming significantly more cautious about guessing. Personally, I think this is good news. [...]

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Want to Achieve Excellence with Your Online Conversions? Follow the “Ten Thousand Hour Rule”

Bestselling author Malcolm Gladwell, in his latest book ‘Outliers: The Story Of Success’, writes that there is no such thing as “instant,” “overnight” success or a “lucky” break. (Read an extract of Gladwell’s book here) Truly successful people, Gladwell says, are not necessarily so because they are the smartest, strongest, or wealthiest, although these things [...]

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Have You Joined the Linked In Discussion?

LinkedIn is proving to be a hotbed of discussion. We’ve found a very responsive community ready to answer questions and the Conversion Rate Optimization groups are no exception. If you haven’t checked them out yet, you can join the discussions here: B2B Conversion Optimization Network B2C Conversion Optimization Network Of course, you’re always welcome to [...]

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Big News for Ecommerce Retailers: “Cyber Monday Shoppers Looking for Bargains”

OK, so this isn’t exactly news for most retailers – but maybe for some pure-play eCommerce retailers it is. This morning, ClickZ reports that on Cyber Monday eCommerce order volumes rose by 14.5 percent but average order sales were significantly down, falling 12 percent. The result: Overall sales volume on Cyber Monday was essentially flat, [...]

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The Downturn’s New Rules for Marketers: Micromarket to Optimize the Conversion Rate

It’s no longer “been there, done that”, according to an article published today in The McKinsey Quarterly, the business journal of McKinsey & Company. “The old recession playbook won’t work this time around” writes the author, David Court. And “those who follow the survival techniques of past slowdowns risk betting on the wrong

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