Archive for June, 2008

  • Google Web Tools Webinar

    By: Chris Goward
    Date: June 26th, 2008

    If you manage a website, there are several tools from Google that you can use to manage and improve your results.

    On July 8 Google will be hosting the first free webinar the combines info about Webmaster Tools, Analytics, and Website Optimizer.

    Check out details and sign up here.

    Posted in: google

  • Why Branding “vs” A/B Testing?

    By: Raquel Hirsch
    Date: June 12th, 2008

    In this week’s SherpaBlog, the brilliant Anne Holland presents the positions of two camps, the Brand Camp vs A/B Camp, and their approaches to beating the recession. “Whichever side you’re on — brand vs A/B — someone else on your team is evangelizing the other direction as the best way to beat the recession,” she writes.

    However, with the due respect owed, I question one of her conclusions: “Who’s right and who’s wrong?” she writes. “Hate to say it, especially as a chief proponent of measurement in marketing, but brand should always win.” Continue Reading

    Posted in: Branding

  • Get a Free Conversion Optimization Experiment

    By: Chris Goward
    Date: June 3rd, 2008

    GWO Workout
    We’re in SMX Advanced today and, in the Conversion Optimization session, Tom Leung from Google announced a free contest.

    Google will be selecting several web sites to receive a free Conversion Optimization experiment with Google Website Optimizer.

    You can sign up for free here.

    Posted in: current events

  • Usability Tip: Try Being Your Own Customer

    By: Chris Goward
    Date: June 2nd, 2008

    Some of the best usability advice you’ll ever get is to try being your own customer.

    If you haven’t bought a product or called a sales person in your company in the past three months, do it. Today.

    Seth Godin uses the example of Interactive Voice Response (IVR) frustration (which is often immediately followed by ‘Interactive Voice Rage’) that’s so common, but your website is just as likely a culprit. Continue Reading

    Posted in: user experience

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