Archive for May, 2008
-
Chris Profiled in BCIT Ambassador
BCIT’s Alumni publication, the Ambassador, ran a little profile of me this month with a good explanation of what we’re doing at WiderFunnel. Here’s a link to the pdf version, in case you’re interested.
-
Three Tips for Creating Action Pages
Your prospects online are different than in any other media.
When they’re online they’re looking for action.Jacob Nielsen says his latest report on web usage shows that web users are increasingly action-oriented and impatient. Think about it. On TV they’re lounging, on radio or outdoor they’re driving, in newspapers they’re getting a start on their day (not looking for products). But online they are looking for something. Whether they know what they’re looking for or not, they’re in search mode. (I can hear the objections around social media users already, but they are looking for entertainment, usually pictures of their friends)
This is why search advertising works online and banner ads don’t, but that’s another topic.
How fast and easy are you making it for users to complete their action?
Here are three starting points for making high performance ‘Action Pages’: Continue Reading
-
How to “feel challenged”
What do you read when you are not reading about marketing? What are your favourite blogs – marketing, technology or otherwise? Let me know – I am always in the hunt to find new, innovative thinking ‘out there’ that will educate, inspire and (please, oh, please) entertain me.
Which blogs do I read, you ask? The usual suspects, of course, but one I like in particular is Bob Gilbreath’s, The Challenge Dividend (www.challengedividend.com/) and have been following it for some time now.
As Bob states in his masthead, “This blog promotes a revolutionary idea that is actually pretty simple: Challenge Leads to Improvement” In it he discusses all sorts of ideas from all sorts of sources, always philosophizing about – and providing evidence for – how only challenges (and our perception of a situation as being a challenge) lead to innovation and improvement in science, in business, in your life. Continue Reading
-
Marketing, here’s how to get IT on your side
Most internet marketing projects, including conversion optimization A/B testing or Multivariate testing, will require the IT (Information Technology) or IS (Information Systems) department to get involved. For marketers, this can often be an uncomfortable step for several reasons. Continue Reading
-
When Linkbait Goes Mental
Online marketers who are searching for ways to bring more traffic to their sites will often be told to produce Linkbait content. The caveat should, of course, be that the content of the linkbait should be true.
Recently a high-profile example of what many would call unethical SEO practice stirred up some controversy. Continue Reading
-
Interview with Tom Leung about new beta-free Google Website Optimizer – text version
This is the transcript of our recent interview with Tom Leung. Click here to listen to the audio version.
Chris Goward: Great! Looks like we’re online here. Hi, this is Chris Goward from WiderFunnel Marketing at WiderFunnel.com. I’m speaking today with our friend Tom Leung, product manager for Google Website Optimizer.
Tom, of course, it’s always good to talk with you. Thanks for sharing your time with us today. I know you’re always popular with our readers which was apparent from that sellout event we had a few weeks ago. Thanks again for your time.
Tom Leung: Well, I appreciate you having me Chris. It’s always fun to talk with you.
