Archive for March, 2008

  • Internet use while watching TV – Good for marketers?

    Date: March 17th, 2008
    By: Chris Goward

    Media multitasking is not always a bad thing, Marketers.

    This week eMarketer released their findings about Kids Juggling Media, which shows that they’re going online while watching television, often to visit websites they see on TV and discuss with their friends. And it’s not just the kids that are involved in this. The trend over the past few years has been to replace desktop computers with laptops, which are more likely to be used while the TV’s on.

    eMarketer TV and Internet Use
    Passive TV becomes Interactive

    The media will be inclined to put a negative spin on this, but this can only be good for smart marketers. Continue Reading

    Posted in: conversion rate optimization | landing page optimization | TV optimization

  • In an Economic Downturn Online Marketers Need to Get More Competitive

    Date: March 3rd, 2008
    By: Chris Goward

    With evidence of a market downturn appearing daily in the media, it’s only a matter of time before marketers’ budgets get slashed. The good news is that in a difficult economy, only the smart survive, and when the economy inevitably rebounds, you may be able to leapfrog your competition. Continue Reading

    Posted in: Strategy

  • How to Get a 100% Conversion Rate Landing Page

    Date: March 3rd, 2008
    By: Chris Goward

    Take a look at your stats for one of your important landing pages. What’s your current conversion rate? It’s probably less than 10% if your desired Action is a purchase. If you’re trying to get a lead or offering a free download you may be as high as 50 or 60%.

    Now imagine if you could get a 100% conversion rate.

    That means every single unique visitor to that page would successfully complete your desired action. Of course, that’s not possible.

    Why can you never get a 100% conversion rate? Continue Reading

    Posted in: conversion rate optimization | landing page optimization