Archive for February, 2008
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Tom Leung Presents Google’s Proven Truths About Online Marketing
If you didn’t make it out to Tom Leung’s luncheon event in Vancouver on Feb 7, here’s a video of the whole session. It was an packed event and you can feel the buzz in the room.
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Show me the money (not the clicks!)
I’d like to discuss an important principle that is surprisingly often misunderstood, and that is evaluating success based on correct performance indicators.
What not to do
We recently met with a prospect company that kindly shared a report on the success of their recent advertising campaign’s pay-per-click activity. The ad agency that handled the PPC (along with the rest of the ad campaign) reported that the campaign was a raging success.
Unfortunately, the only measure of success the agency was using was the proportion of the given PPC budget spent. They had managed to spend 100% of the PPC budget for the campaign and therefore concluded that they had been incredibly successful.
It turns out that they were using PPC as a branding activity which, Continue Reading
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Web Designer for Conversion Optimization
In case you didn’t read all the way to the bottom of the last posting, WiderFunnel is looking for top notch web designer(s) for Conversion Rate Optimization. Please take a look at our career postings.
The right person with the right skills and attitude will be well rewarded. Not only with stock options, but by making a name for yourself in a new and rapidly growing design specialization.
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CaseCamp Vancouver 3 Recap
We had a good, although short, CaseCamp in Vancouver last night.
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Landing Page Optimization Key: Create More Value than Cost
In any transaction, whether it’s a sale, lead or first date, your prospect will only complete your desired Action is if they perceive more value for them than the cost you are imposing. This is your Value Proposition. It may be an over-used term, but it’s a critical concept for landing page optimization and one of the five factors in WiderFunnel’s L.I.F.T.™ page evaluation tool.
Landing Page Value Proposition Decostructed
Landing Page in need of
Conversion Rate
OptimizationI had a landing page experience this morning that is a great example. I was looking at some photos my wife posted on Facebook and was curious about an ad for XYVR.com. The headline and copy seemed to be talking about two different things, and I was curious about how they’d pay it off on the landing page.
The landing page did get a few things right and I found I was trying to convince myself to perform the “Signup” Action. As a prospective Action-taker on this landing page, I literally create a mental checklist Continue Reading
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Meet me at Case Camp Vancouver
The upcoming Case Camp event looks like it’ll be a good one.
If you’re not familiar with Case Camp, it’s billed as an “unconference” along the lines of BarCamp, etc. The agenda and attendee list is built on a wiki so you can sign yourself up by editing the page yourself. Continue Reading
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Podcast: Conversion Optimization for Manufacturing with WiderFunnel Marketing
In this podcast episode for the Better Process Podcast I discuss trends that face B-to-B marketers with Six Sigma Black Belt, Ken Rayment.
It’s a quick 10 minute interview and turns out to be an interesting discussion about the importance of marketing efficiency and accountability when there’s a downturn in the economy. Here’s a link to the mp3. Enjoy!
