This morning’s Business in Vancouver has a nice little article about WiderFunnel. Alan Zisman does an excellent job of highlighting the reasons many web sites fail in converting visitors into prospects or customers. He explains our value clearly when he says “Widerfunnel promises the expertise to enable organizations to know what sort of website content and design changes are worth testing and how to analyze the results.”

You can view a pdf of the article here (PDF, 1Mb).

Note: Alan has also provided a text reprint on his web site.

Well, not exactly never-ending, but close enough.

Last week Google quietly introduced an update to Website Optimizer that I believe is a great advancement for the tool’s accuracy and user experience, and something that we’ve been asking for. The update extends the cookie life to two years (previously 30 minutes) and across multiple browser sessions (previously only within the same browser session).

We’ve been happy to help Google out in Beta testing the new cookies before their public release and are very happy with the results.

Previously, when a person entered your experiment and then returned to the experiment page a second time (more…)